{"title":"Carpe Diem","description":"","products":[{"product_id":"carpe-diem-beard-oil","title":"Carpe Diem Beard Oil - Fresh, Refined","description":"\u003cp data-start=\"265\" data-end=\"422\"\u003eKeep your facial hair looking healthy, soft, and polished with Carpe Diem Beard Oil - a lightweight, deeply conditioning beard oil with a fresh, refined scent.\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"629\"\u003eBright lemon and crisp herbals open clean and energizing, while mahogany wood adds a smooth, grounded finish. The result is a confident, modern scent that’s subtle enough for daily wear.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"790\"\u003eThis premium beard oil helps hydrate the skin, soften beard hair, and reduce beard itch and beard dandruff for a smoother, healthier-looking beard.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"844\"\u003e\u003cstrong data-start=\"792\" data-end=\"802\"\u003eSheen:\u003c\/strong\u003e Medium\u003cbr data-start=\"809\" data-end=\"812\"\u003e\u003cstrong data-start=\"812\" data-end=\"831\"\u003eScent Strength:\u003c\/strong\u003e Light-Medium\u003c\/p\u003e\n\u003cdiv class=\"product-single__description rte expanded\" itemprop=\"description\"\u003e\n\u003cp\u003eSize: 1 Fl. Oz. \/ 30 mL\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":33546639245356,"sku":"006","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastCarpeDiemBeardOil-MainProductPicture.webp?v=1774498937"},{"product_id":"carpe-diem-beard-butter","title":"Carpe Diem Beard Butter - Fresh, Refined","description":"\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003eCarpe Diem: Fresh, Refined, and Adventurous\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eSeize the day with \u003ci\u003eCarpe Diem\u003c\/i\u003e, a fragrance that embodies confidence and sophistication. Crisp lemon and earthy herbals open the scent with an invigorating freshness, while the subtle richness of mahogany wood adds a grounding edge. Perfect for the modern person who values both energy and elegance, \u003ci\u003eCarpe Diem\u003c\/i\u003e strikes the ideal balance between light and bold. Whether you’re commanding a room or enjoying a quiet moment, this scent keeps you refreshed and ready for anything.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSheen \u0026amp; Scent Strength\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen\u003c\/strong\u003e: Medium Sheen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent Strength\u003c\/strong\u003e: Light-Medium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight, creamy texture\u003c\/strong\u003e that absorbs quickly without feeling greasy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional conditioning\u003c\/strong\u003e for softer, more manageable beard hair.\u003c\/li\u003e\n\u003cli\u003eMade with \u003cstrong\u003esustainable, eco-conscious practices\u003c\/strong\u003e to care for you and the environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCurious about what’s inside? \u003ca rel=\"noopener\" class=\"cursor-pointer\" data-end=\"861\" data-start=\"769\"\u003eCheck our beard butter ingredients \u003c\/a\u003e\u003ca title=\"Bearded Coast Beard Butter Ingredients\" href=\"https:\/\/beardedcoast.com\/pages\/beard-butter-ingredients\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34150706741292,"sku":"303","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastCarpeDiemBeardButter-MainProductPicture.webp?v=1755305303"},{"product_id":"carpe-diem-beard-balm","title":"Carpe Diem Beard Balm - Fresh, Refined","description":"\u003ch2 class=\"MsoNormal\"\u003e\u003cstrong\u003eCarpe Diem: Fresh, Refined, and Adventurous\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003eSeize the day with \u003ci\u003eCarpe Diem\u003c\/i\u003e, a fragrance that embodies confidence and sophistication. Crisp lemon and earthy herbals open the scent with an invigorating freshness, while the subtle richness of mahogany wood adds a grounding edge. Perfect for the modern person who values both energy and elegance, \u003ci\u003eCarpe Diem\u003c\/i\u003e strikes the ideal balance between light and bold. Whether you’re commanding a room or enjoying a quiet moment, this scent keeps you refreshed and ready for anything.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Beard Balm That Refuses to Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost balms make you choose - hold \u003cem\u003eor\u003c\/em\u003e nourishment. We don't believe in that trade-off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Beard Balm is hand-poured in small batches using a 100% organic blend of premium oils, waxes, and butters - zero fillers, zero shortcuts. Nine intentionally chosen ingredients, each earning its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and Hemp Seed Oil condition and protect at the follicle level. Shea and Cocoa Butter soften and smooth. Coconut and Castor Oil add strength and shine. Vitamin E nourishes the skin beneath, keeping the foundation as healthy as the beard above. And our blend of Rice Bran and Candelilla Wax gives you the hold - light enough to feel natural, firm enough to keep everything in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result: a beard that looks refined, feels healthy, and stays that way all day.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat to Expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e — Light-to-medium strength that tames flyaways and sculpts your beard without ever feeling stiff or waxy\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eConditioning\u003c\/strong\u003e — Every application nourishes deeply, so your beard improves over time — not just in the moment\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e — A natural, healthy sheen that reads as well-groomed, not overdone\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e — Light to light\/medium; subtle and refined for all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34432340164652,"sku":"202","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/Professional_product_photograph_of_CARPE_DIEM_beard_balm_tin.webp?v=1779119028"},{"product_id":"complete-beard-kit-beard-oil-butter-wash-conditioner","title":"Complete Beard Kit - Beard Oil, Butter, Wash, \u0026 Conditioner","description":"\u003ch2 data-start=\"135\" data-end=\"208\"\u003e\u003cstrong data-start=\"241\" data-end=\"281\"\u003eComplete Beard Kit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"135\" data-end=\"208\"\u003eDiscover the best organic beard kit for people who care about what goes on their skin and into their beards. This all-in-one set includes everything you need for a simple yet powerful daily beard grooming routine - to wash, condition, moisturize, and style your beard in just minutes. Formulated with natural and organic beard care products, our 3-step routine promotes a healthier, softer, and better-looking beard with every use. Whether you're just starting your beard journey or dialing in your grooming ritual, this is the ultimate beard care kit.\u003c\/p\u003e\n\u003ch3 data-start=\"460\" data-end=\"484\"\u003e\u003cstrong data-start=\"464\" data-end=\"482\"\u003eWhat’s Inside?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"485\" data-end=\"1152\"\u003e✔ \u003cstrong data-start=\"487\" data-end=\"523\"\u003eBeard Oil (Your Choice of Scent)\u003c\/strong\u003e – Hydrate, soften, and nourish your beard with our premium oil, formulated to condition and promote healthy growth.\u003cbr data-start=\"639\" data-end=\"642\"\u003e✔ \u003cstrong data-start=\"644\" data-end=\"683\"\u003eBeard Butter (Your Choice of Scent)\u003c\/strong\u003e – A rich blend of natural butters and oils to deeply moisturize, eliminate itch, and keep your beard soft and manageable.\u003cbr data-start=\"805\" data-end=\"808\"\u003e✔ \u003cstrong data-start=\"810\" data-end=\"834\"\u003eTrue O.G. Beard Wash (Unscented)\u003c\/strong\u003e – A gentle yet powerful cleanser that removes dirt and buildup without stripping natural oils, leaving your beard fresh and hydrated.\u003cbr data-start=\"968\" data-end=\"971\"\u003e✔ \u003cstrong data-start=\"973\" data-end=\"998\"\u003eTrue O.G. Conditioner (Unscented)\u003c\/strong\u003e – Packed with nourishing ingredients, our conditioner restores moisture, reduces frizz, and enhances softness for a beard that looks and feels amazing.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"1152\"\u003e\u003cstrong\u003e\u003cem\u003eNote: \u003cstrong\u003e*Wash \u0026amp; Co\u003c\/strong\u003enditioner will come in True O.G. 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