{"title":"True O.G.","description":"","products":[{"product_id":"true-o-g-beard-oil","title":"True O.G. Beard Oil - Unscented","description":"\u003cp data-start=\"28\" data-end=\"208\"\u003eKeep your beard looking healthy, soft, and polished with True O.G. Beard Oil - a lightweight, deeply conditioning unscented beard oil made for simple, effective daily care.\u003c\/p\u003e\n\u003cp data-start=\"210\" data-end=\"496\"\u003eThis fragrance-free formula is perfect for anyone who prefers no added scent, has sensitive skin, or wants a beard oil that won’t compete with cologne. Made with premium ingredients, True O.G. helps deliver the hydration and conditioning your beard and skin need without anything extra.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"657\"\u003eThis premium beard oil helps hydrate the skin, soften beard hair, and reduce beard itch and beard dandruff for a smoother, healthier-looking beard.\u003c\/p\u003e\n\u003cp data-start=\"659\" data-end=\"717\"\u003e\u003cstrong data-start=\"659\" data-end=\"669\"\u003eSheen:\u003c\/strong\u003e Medium\u003cbr data-start=\"676\" data-end=\"679\"\u003e\u003cstrong data-start=\"679\" data-end=\"698\"\u003eScent Strength:\u003c\/strong\u003e Unscented \/ None\u003c\/p\u003e\n\u003csection id=\"shopify-section-template--19410166480940__main\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"MainProduct-template--19410166480940__main\" class=\"section-main-product color-background-1 gradient section-template--19410166480940__main-margin\" data-section=\"template--19410166480940__main\"\u003e\n\u003cdiv class=\"product-container page-width section-template--19410166480940__main-padding\"\u003e\n\u003cdiv class=\"product-container-bottom quick-add-remove\"\u003e\n\u003cdiv class=\"tab-panel-panels\"\u003e\n\u003cdiv id=\"Product-Panel-Description\" class=\"panel rte scroll-trigger animate--slide-in\" role=\"tabpanel\" aria-labelledby=\"Product-Tab-Description\"\u003e\n\u003cdiv class=\"product-single__description rte expanded\" itemprop=\"description\"\u003e\n\u003cp\u003eSize: 1 Fl. Oz. \/ 30 mL\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":33189908676652,"sku":"001","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastTrueO.G.UnscentedBeardOil-MainProductPicture_4cc144e5-b504-4496-b240-3f957e597ccb.webp?v=1755305312"},{"product_id":"true-o-g-beard-butter","title":"True O.G. Beard Butter - Unscented","description":"\u003ch3 class=\"MsoNormal\"\u003e\u003cstrong\u003eTrue O.G. – The Ultimate Uncomplicated Choice\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eFor those who prefer simplicity, \u003ci\u003eTrue O.G.\u003c\/i\u003e is the perfect choice. This unscented formula is ideal for individuals who want all the benefits of premium grooming without any added fragrances. Whether you have sensitive skin or simply prefer to go fragrance-free, \u003ci\u003eTrue O.G.\u003c\/i\u003e provides a clean, straightforward grooming experience. Crafted with high-quality ingredients, this product delivers exactly what you need: hydration, nourishment, and care for your skin and beard. A true original, \u003ci\u003eTrue O.G.\u003c\/i\u003e lets your natural scent shine while keeping your grooming routine pure and effective.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSheen \u0026amp; Scent Strength\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen\u003c\/strong\u003e: Medium Sheen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent Strength\u003c\/strong\u003e: Light-Medium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight, creamy texture\u003c\/strong\u003e that absorbs quickly without feeling greasy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional conditioning\u003c\/strong\u003e for softer, more manageable beard hair.\u003c\/li\u003e\n\u003cli\u003eMade with \u003cstrong\u003esustainable, eco-conscious practices\u003c\/strong\u003e to care for you and the environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCurious about what’s inside? \u003ca data-start=\"769\" data-end=\"861\" class=\"cursor-pointer\" rel=\"noopener\"\u003eCheck our beard butter ingredients \u003c\/a\u003e\u003ca href=\"https:\/\/beardedcoast.com\/pages\/beard-butter-ingredients\" title=\"Bearded Coast Beard Butter Ingredients\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34150671056940,"sku":"301","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastTrueO.G.UnscentedBeardButter-MainProductPicture.webp?v=1755305304"},{"product_id":"true-o-g-beard-balm","title":"True O.G. Beard Balm - Unscented","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Beard Balm That Refuses to Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost balms make you choose - hold \u003cem\u003eor\u003c\/em\u003e nourishment. We don't believe in that trade-off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Beard Balm is hand-poured in small batches using a 100% organic blend of premium oils, waxes, and butters - zero fillers, zero shortcuts. Nine intentionally chosen ingredients, each earning its place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJojoba and Hemp Seed Oil condition and protect at the follicle level. Shea and Cocoa Butter soften and smooth. Coconut and Castor Oil add strength and shine. Vitamin E nourishes the skin beneath, keeping the foundation as healthy as the beard above. And our blend of Rice Bran and Candelilla Wax gives you the hold - light enough to feel natural, firm enough to keep everything in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result: a beard that looks refined, feels healthy, and stays that way all day.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat to Expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e — Light-to-medium strength that tames flyaways and sculpts your beard without ever feeling stiff or waxy\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eConditioning\u003c\/strong\u003e — Every application nourishes deeply, so your beard improves over time — not just in the moment\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e — A natural, healthy sheen that reads as well-groomed, not overdone\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e — Light to light\/medium; subtle and refined for all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34432338034732,"sku":"201","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/Professional_product_photograph_of_TRUE_O.G._beard_balm_tin.webp?v=1779119030"},{"product_id":"true-o-g-beard-wash","title":"True O.G. Beard Wash - Unscented","description":"\u003ch2\u003e\u003cstrong\u003eClean, Refresh, and Rejuvenate Your Beard\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eElevate your grooming game with our \u003cstrong\u003epremium Daily Beard Wash\u003c\/strong\u003e, crafted for daily use to cleanse, refresh, and soften your beard without over-stripping its natural oils. This plant-based organic formula delivers a deep, gentle clean that keeps your beard and skin feeling soft, hydrated, and healthy. Designed for \u003cstrong\u003epH balance (5.5)\u003c\/strong\u003e and enriched with \u003cstrong\u003e96% naturally derived ingredients\u003c\/strong\u003e, it’s perfect for maintaining a clean, conditioned beard every day. It's a beard shampoo specially designed for facial hair!\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective:\u003c\/strong\u003e Cleanses your beard thoroughly without drying or stripping away essential oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Power:\u003c\/strong\u003e Made with naturally derived ingredients to nourish and revitalize.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Balanced (5.5):\u003c\/strong\u003e Optimized to care for both your beard and skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Inside (and What’s Not):\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Beard Wash is free from the stuff you don’t want - no silicones, sulfates, parabens, phthalates, SLES, SLS, DEA, alcohol, soy, dyes, or gluten. It’s also \u003cstrong\u003evegan-friendly\u003c\/strong\u003e and \u003cstrong\u003enever tested on animals\u003c\/strong\u003e, making it the ultimate choice for eco-conscious grooming.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeeps your beard soft, hydrated, and itch-free.\u003c\/li\u003e\n\u003cli\u003eSuitable for all beard types, including sensitive skin.\u003c\/li\u003e\n\u003cli\u003ePerfect for daily use to maintain a clean, refreshed beard.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eEthically Made for Every Beard!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted with care, this vegan and cruelty-free daily beard wash combines high performance with ethical principles. It’s designed to cleanse without compromise, giving you a product you can feel good about.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurious about what’s inside? \u003ca href=\"https:\/\/beardedcoast.com\/pages\/beard-wash-ingredients\" title=\"Bearded Coast Natural Beard Wash Ingredients\"\u003eCheck our beard wash ingredients here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34777644007468,"sku":"BEARDWASH001","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastTrueO.G.UnscentedBeardWashMainProductPhoto.webp?v=1775008400"},{"product_id":"true-o-g-beard-conditioner","title":"True O.G. Beard Conditioner - Unscented","description":"\u003ch2\u003e\u003cstrong\u003eUltimate Hydration for Healthy Beard Growth\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eTransform your beard care routine with our \u003cstrong\u003epremium \u003cspan\u003eall-natural \u003c\/span\u003eorganic Beard Conditioner\u003c\/strong\u003e, crafted to deeply hydrate, soften, and nourish both your beard and the skin beneath. Infused with the power of plant-based ingredients, this conditioner penetrates to restore moisture, reduce itchiness, and combat dry skin. Featuring \u003cstrong\u003eBiotin\u003c\/strong\u003e, it strengthens beard hair and promotes a healthier, fuller look - all without relying on harsh chemicals or synthetic additives.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEpic Hydration:\u003c\/strong\u003e Provides intense moisture to soften coarse beard hairs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Power:\u003c\/strong\u003e Tackles dryness and itchiness, leaving your skin and beard feeling refreshed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Protects:\u003c\/strong\u003e Biotin boosts beard strength, is \u003cspan\u003egrowth-enhancing,\u003c\/span\u003e and promotes overall beard health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose Our Beard Conditioner?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis premium formula is crafted with \u003cstrong\u003e89% certified organic ingredients\u003c\/strong\u003e and is completely free from harmful chemicals, including silicones, sulfates, parabens, phthalates, SLES, and alcohol. Its \u003cstrong\u003epH-balanced formula (6.0)\u003c\/strong\u003e ensures gentle care while being effective, making it the perfect addition to your grooming routine.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEthically Crafted for Your Beard \u0026amp; the Planet\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From Harsh Chemicals:\u003c\/strong\u003e No synthetic dyes, soy, or DEA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Never tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Friendly Ingredients:\u003c\/strong\u003e Designed to prioritize sustainability while delivering premium results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eCurious about what’s inside? \u003ca rel=\"noopener\" class=\"cursor-pointer\" data-end=\"861\" data-start=\"769\"\u003eCheck our beard conditioner ingredients \u003c\/a\u003e\u003ca title=\"Bearded Coast Beard Conditioner Ingredients\" href=\"https:\/\/beardedcoast.com\/pages\/beard-conditioner-ingredients\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bearded Coast Grooming Co.","offers":[{"title":"Default Title","offer_id":34777646792748,"sku":"BEARDCONDITIONER001","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0368\/4342\/1740\/files\/BeardedCoastTrueO.G.UnscentedBeardConditionerMainProductPhoto_c3644cec-27e9-47ce-b6d2-25b12cafea3c.webp?v=1775008394"},{"product_id":"complete-beard-kit-beard-oil-butter-wash-conditioner","title":"Complete Beard Kit - Beard Oil, Butter, Wash, \u0026 Conditioner","description":"\u003ch2 data-start=\"135\" data-end=\"208\"\u003e\u003cstrong data-start=\"241\" data-end=\"281\"\u003eComplete Beard Kit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"135\" data-end=\"208\"\u003eDiscover the best organic beard kit for people who care about what goes on their skin and into their beards. This all-in-one set includes everything you need for a simple yet powerful daily beard grooming routine - to wash, condition, moisturize, and style your beard in just minutes. Formulated with natural and organic beard care products, our 3-step routine promotes a healthier, softer, and better-looking beard with every use. Whether you're just starting your beard journey or dialing in your grooming ritual, this is the ultimate beard care kit.\u003c\/p\u003e\n\u003ch3 data-start=\"460\" data-end=\"484\"\u003e\u003cstrong data-start=\"464\" data-end=\"482\"\u003eWhat’s Inside?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"485\" data-end=\"1152\"\u003e✔ \u003cstrong data-start=\"487\" data-end=\"523\"\u003eBeard Oil (Your Choice of Scent)\u003c\/strong\u003e – Hydrate, soften, and nourish your beard with our premium oil, formulated to condition and promote healthy growth.\u003cbr data-start=\"639\" data-end=\"642\"\u003e✔ \u003cstrong data-start=\"644\" data-end=\"683\"\u003eBeard Butter (Your Choice of Scent)\u003c\/strong\u003e – A rich blend of natural butters and oils to deeply moisturize, eliminate itch, and keep your beard soft and manageable.\u003cbr data-start=\"805\" data-end=\"808\"\u003e✔ \u003cstrong data-start=\"810\" data-end=\"834\"\u003eTrue O.G. 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