When Silence Isn’t an Option: Why Bearded Coast Speaks Up

We get it. You might be thinking, “Why is a beard care brand talking politics?” Some folks say brands should “just make products and stay out of politics.” But here’s the thing - politics doesn’t stay out of our lives. It doesn’t leave our families, communities, or small businesses untouched. So why should we stay silent?

At Bearded Coast, we’re rooted in something deeper than grooming. We’re a small, ocean-minded company built on sustainability, transparency, and respect - for people, for the planet, and for each other. And those values are not reflected in the current Trump administration’s agenda.

Let’s be honest: it’s uncomfortable to speak out. Especially when many of our friends, families - even customers - lean Republican. But at a certain point, silence becomes a form of complicity. To quote Dietrich Bonhoeffer, “Silence in the face of evil is itself evil… Not to speak is to speak. Not to act is to act.”

We’re choosing to act.

What Bearded Coast Believes In

Here’s what we do stand for:

So when we see rhetoric that dehumanizes, when we see policies that separate families or promote white nationalism, we cannot stay quiet and pretend we’re “just a beard brand.”

We’re Not Perfect. But We’re Accountable.

There’s blame to go around on both sides of the aisle - no one party has all the answers. But let’s call things for what they are: the Trump administration has consistently leaned into authoritarian tactics, undermined democratic norms, and emboldened extremist behavior. That’s not conservatism. That’s not patriotism. That’s not what we believe in. That's downright un-American.

If you voted for Trump, this isn’t an attack. We all make choices that, in hindsight, don’t reflect who we are or what we hoped for. What matters is what we do now. As Martin Luther King Jr. once said, “In the end, we will remember not the words of our enemies, but the silence of our friends.”

So we’re choosing not to be silent.

A Beard Brand with a Backbone

Bearded Coast isn’t just beard oil and good vibes (though we have plenty of both). We’re about purpose. And that means using our voice - even if it risks losing business. Because our customers aren’t just consumers - they’re part of a crew who care.

That’s why we support causes like 4Ocean. That’s why we created the Bearded Artist Collective - to give back, elevate artists, and drive change. And that’s why we speak out when we see the rise of fascism wrapped in American flags.

If You’re Still With Us, We’re Grateful

We know this might upset some people. And to be real, we’re okay with that. If you’re angry, ask yourself why. What part of this feels personal? Why does a beard company’s support for inclusion and equality feel like an attack? 

Maybe, just maybe, it’s time to take a deeper look at the platforms and people we’ve supported - and ask if they still align with who we are.  If you choose to unfollow us or no longer buy our products due to this post, we understand and respect your choice.

This isn’t about party lines. It’s about people. About decency. About being able to look our kids in the eyes and say, “We stood up for something.”

If You Share These Values, You’re In the Right Place

At Bearded Coast, we’ll keep making the best damn natural, vegan, cruelty-free beard products around. We’ll keep crafting things like our Growth Support Beard Oil - a caffeine-infused, essential-oil-powered formula designed for real results without the hype. Or our all-natural Beard Butter, made with four ultra-nourishing butters to hydrate and condition without compromise. And if you’re curious, check out the Complete Beard Kit to get the full experience of clean, planet-friendly grooming.

But know that when you support us, you’re supporting more than grooming. You’re backing a business that stands for something - for everyone.

FAQ

Q: Why is Bearded Coast getting political now?
Because silence helps normalize harm. Our values demand we speak up - not for clicks, but because we care about our community and country.

Q: Do I have to agree with your politics to use your products?
Not at all. We definitely don't want our products sitting on the bathroom counters of white nationalists, racists, and fascists. We believe customers deserve to know where their dollars are going. If you share our values, we’re stoked to have you on board!

Q: Isn’t this divisive?
Truth can be uncomfortable. Our goal isn’t division - it’s clarity. We’d rather lose business being honest than gain it while silent.

Final Thoughts

We're not here to shame. We're here to grow - beards, yes, but also awareness, accountability, and compassion. Bearded Coast is about more than beard care. It’s about caring.

P.S. Fuck Trump!