About Bearded Coast
Natural Grooming. Real Values. No BS.
Bearded Coast started during the 2020 pandemic when we got tired of beard itch, beardruff, and ingredient lists that felt like a chemistry pop quiz. So we built what we couldn’t find: small-batch, organic beard care that performs—and actually aligns with the kind of world we want to live in.
Rooted in California and now operating in Nashville, TN, we’re here to make grooming feel like self-care, not a compromise.
The Coast Is For Everyone
Let’s be direct:
Bearded Coast is inclusive.
All genders. All identities. All orientations. All backgrounds.
If you’re here for good grooming and good energy—you belong here.
If you’re here for hate, harassment, or “those people don’t deserve rights” vibes?
This brand is not for you.
What We Stand For
We’re not “getting political.” We’re being honest. Because values show up in real life, and pretending otherwise is easy—until it isn’t.
Our non-negotiables:
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People over profit — always
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Respect is mandatory — bigotry isn’t a “difference of opinion”
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Sustainability without the theater — no greenwashing, no performative claims
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Clean ingredients that work — organic oils and butters, no fillers, no junk
What We Make
High-performance grooming essentials designed to keep your beard (and skin) healthy:
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Beard Oil: hydrates, softens, and conditions without feeling greasy
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Beard Butter & Balm: nourishes, tames, and helps you look put-together
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Washes & soaps: clean properly without stripping your skin
Small batches. Transparent formulas. Consistent quality.
Sustainability, For Real
We’re not perfect, but we are intentional.
That looks like:
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glass over plastic whenever possible
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recyclable packaging and less waste
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responsible sourcing and ongoing improvements
We’d rather do the work than slap “eco” on a label and call it a day.
Giving Back Is Built In
Bearded Coast supports impact through partners like 4ocean, and we also show up locally with donations, fundraisers, and community outreach.
The Bearded Artist Collective (B.A.C.)
Our collab program with artists and creators doing meaningful work—limited drops where 20% of proceeds go to a charity chosen by the artist.
Welcome In
If you’ve made it this far, you’re probably our people.
Follow us on Instagram @BeardedCoast for new drops, behind-the-scenes, and grooming tips. Join the newsletter for first access and limited releases.
Elevate your beard. Honor the Earth.
