Beard Trends in Men's Fashion: The Return of Rugged Elegance

The Autumn/Winter 2025 runway shows have made one thing clear - beards are back in a big way. From full-grown rugged styles to meticulously groomed short beards, models graced the runways embracing natural aesthetics and individuality. This resurgence in facial hair reflects a broader shift in men’s grooming: a movement toward self-expression, effortless style, and a departure from rigid grooming norms.

Why Beards Are Trending in 2025

Over the last decade, men's grooming has been defined by clean-shaven faces or precisely sculpted stubble. However, fashion in 2025 embraces authenticity over perfection. Beard styles now add an unfinished yet refined appeal, highlighting a laid-back yet sophisticated aura.

Several factors are fueling this trend:

• Cultural Shift – The rise of relaxed masculinity has made natural grooming more acceptable and stylish.

• Fashion Influence – Luxury brands and designers are showcasing bearded models more than ever before.

• Low-Maintenance Appeal – Men are moving away from the daily shave routine in favor of styles that require nourishment and shaping rather than constant upkeep.

Top Beard Styles from the 2025 Runway

If you’re looking to update your beard game in line with 2025 trends, here are the standout styles seen on this year’s runways:

1. The Full, Natural Beard

A slightly untamed full beard was a major presence at shows like Prada and Saint Laurent. This style exudes confidence and masculinity while still requiring proper conditioning to maintain a polished appearance.

Try This: Keep your full beard soft and hydrated with Carpe Diem Beard Butter, which locks in moisture and prevents frizz.

2. The Short & Structured Beard

For those who want a more defined look, shorter beards with sculpted edges were prominent at brands like Tom Ford. This look is ideal for a modern gentleman who enjoys both professionalism and rugged charm.

Try This: Use Dapper Dude Beard Oil to enhance shine and keep shorter beards sleek.

3. The Shadowed Stubble

For men who prefer a hint of facial hair, the five o’clock shadow remains a classic. This low-maintenance look is perfect for enhancing jawline structure while maintaining a relaxed style.

Try This: Keep irritation at bay with Tea Tree + Grapefruit Beard Wash, which cleanses and conditions short facial hair effortlessly.

How to Maintain a Trendy 2025 Beard

Growing and maintaining a great-looking beard requires intentional grooming habits. Here’s how you can keep your beard in top shape while embracing the latest trends:

1. Wash Regularly – A clean beard is a healthy beard. Use a beard-specific wash like Coconut Stout Natural Beard & Body Wash Bar to prevent buildup and itchiness.

2. Hydrate & Soften – Beards need moisture to avoid roughness. Apply Tangie Dream Beard Butter to keep strands conditioned and touchably soft.

3. Shape & Style – Whether you're maintaining a full beard or subtle stubble, trimming and styling with Salty Vibes Beard Balm helps control flyaways while adding a natural hold.

4. Invest in Beard Oils – The secret to a well-groomed beard is nourishment. Dark And Stormy Beard Oil provides a sleek finish and eliminates dryness.

Final Thoughts: Beards & Fashion Go Hand-in-Hand

As men’s fashion evolves, so does grooming. The beard trends of 2025 showcase a shift toward self-expression, where facial hair plays a central role in defining personal style. Whether you opt for a bold full beard or a subtle stubble, investing in proper beard care ensures your look remains stylish and intentional.

Be sure to explore Bearded Coast’s collection of premium beard oils, butters, and balms to maintain your best beard yet.