Who We Are: The Bearded Coast Story

At Bearded Coast, we believe every beard has a story, and every story deserves the best care. Founded during the challenging times of the COVID pandemic, our journey began with a simple mission: to tackle beard itchiness and beardruff while embracing natural and organic solutions. What started as a personal quest soon evolved into something much greater - a commitment to create premium grooming products that are kind to both you and the planet.

Our roots run deep between Auburn, CA, where it all started, and Nashville, TN, where we’ve expanded to share our passion. As a proudly sustainable and eco-conscious brand, we’re here to transform grooming routines into rituals that celebrate individuality, self-care, and environmental stewardship.

What We Stand For

1. Quality You Can Trust
When it comes to your beard, body, and hair, we know quality matters. That’s why we exclusively use organic oils, butters, and other premium natural ingredients. Our products are free from harmful chemicals, animal-derived ingredients, and unnecessary fillers. With Bearded Coast, you’re not just buying a product; you’re investing in something crafted with care, integrity, and respect for nature.

2. Sustainability at the Core
Caring for your beard shouldn’t come at the expense of the planet. From using recycled packaging to choosing glass over plastics, sustainability drives everything we do. We’re constantly innovating to minimize our environmental footprint while delivering products that you can feel good about using.

3. Giving Back with Purpose
We believe in making a positive impact beyond grooming. That’s why we proudly partner with organizations like One Tree Planted, helping to reforest our planet one beard at a time, and 4Ocean, supporting efforts to keep our oceans clean and thriving. Our commitment doesn’t stop there; we actively participate in local charity outreach and champion initiatives that matter to our community. Whether it’s wildfire relief in California or supporting artists through our Bearded Artist Collective (B.A.C.), every purchase you make helps fuel change.

More Than a Grooming Company – It’s a Lifestyle

We believe Bearded Coast is, “More than a grooming company – it’s a lifestyle,” embodies everything we stand for. Grooming isn’t just a daily habit - it’s an expression of self-care, confidence, and individuality. By choosing our premium, organic products, you’re not just elevating your beard game; you’re embracing a lifestyle that values quality, sustainability, and authenticity. We believe that looking good and doing good should go hand in hand, which is why we prioritize eco-conscious ingredients, reduce waste, and support environmental initiatives. Welcome to a movement where grooming meets purpose. 

Be Stoked. Your Beard Is!

At Bearded Coast, we believe your beard should be as stoked as you are. That’s why we craft premium, organic grooming products that keep your beard looking, feeling, and smelling incredible. Whether you’re chasing waves, hitting the trails, or just owning your day, your beard deserves the best. Our products nourish, condition, and style, so you can focus on living life to the fullest - without worrying about your beard game. Be stoked. Your beard is!

Building Trust, One Beard at a Time

Choosing Bearded Coast means more than choosing a grooming product. It means joining a movement of like-minded individuals who value quality, sustainability, and authenticity. We’re here to make sure your grooming experience isn’t just effective but meaningful. From our eco-friendly apparel line to our new Beard Body Soap collection, every item reflects our dedication to your satisfaction and the health of our planet.

A Community-Driven Approach

At Bearded Coast, we know the power of community. Our customers aren’t just buyers; they’re family. Through our social platforms, upcoming Reddit community, and affiliate marketing program, we’re building spaces where we can connect, learn, and grow together. We value your feedback, your stories, and your ideas. Together, we’re shaping a brand that listens and evolves with you.

Why Choose The Bearded Coast?

Whether you’re just starting your beard journey or you’re a seasoned veteran, Bearded Coast is here to provide the care you deserve. Our products are crafted to keep your beard, body, and hair clean, healthy, and soft while delivering masculine scents you’ll love. More than that, we’re committed to ensuring every step we take aligns with our core values of sustainability, community, and quality.

Join the Movement

Your beard is more than just hair - it’s a statement. At Bearded Coast, we’re honored to be part of your story. Let’s grow, give back, and make waves together. Explore our collection today and discover why so many trust Bearded Coast for their grooming needs.

Together, we can redefine what it means to care - for ourselves, our communities, and our planet. Be stoked. Your beard is!